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WELCOME TO MAGGIO MARKETING & MEDIA
Elevating and Managing Your Message…through the power of sound and innovative marketing strategies.
Maggio Marketing & Media is defined by a superlative team of principals and staff. Our combined expertise allows us to energize words and images, cut through marketplace chaos, and consistently attend to the details and nuances that distinguish a successful marketing campaign.
More importantly, our success is determined by the passions and productivity of our clients. Every product, every service, and every consumer is unique. Our job is to listen and observe, then strategize about the boundless potential for your business. Together we determine your position in the public sector, explore your goals and aspirations, and establish specific, multi-dimensional strategies to achieve results.
Maggio Marketing & Media offers a fresh approach to both short-term, individual projects, and long-term, extended marketing plans. We embody a both/and rather than an either/or philosophy. Your marketing investment should capture both immediate results and an on-going presence in the marketplace. Your efforts should reflect both the specific benefits of your business, and the expert craftsmanship of a professional marketing team.
Without exception, profitable marketing and media results rely upon a unified effort. That means that everything from immediate image to long term plans for development and growth should be implemented by an integral, focused team of invested individuals. There’s nothing random about success.
To discuss the true potential of your business or company, please call the Maggio Marketing and Media team today.
(760) 772-2063
THE TEAM
Sam Maggio – President and Owner: (or: CEO and Founder?)
Sam Maggio’s career in advertising, marketing and management spans well over a decade of maximizing talent, streamlining the creative process and mastering the ever-changing marketplace. Sam founded Maggio Marketing & Media (in 2007?), in order to combine his operational vision and expertise, with his passion for the people and projects the company serves (represents?).
As Vice President of Operations for a communications agency, Sam designed and implemented advertising and public relations campaigns for a broad range of wholesale and commercial clients, including: BIGHORN Golf Club, SunLine, The Citrus (Golf Club and Resort?), the Residence Club at PGA West, Lanco, and the Agua Caliente and Spa Casinos.
During an eight-year term as Marketing Manager for agricultural entity PrimeTime International, Sam developed branding campaigns that resulted in significant national exposure for the growers. An inveterate traveler, he also coordinated an expanding network of event and trade shows, while organizing website development and media purchasing/planning.
Sam is committed to building dynamic and productive relationships that result in the expert elevation and management of his company’s clientele.
Theresa Maggio – Consultant (Specify: media, communications, marketing or PR?)
As BIGHORN Golf Club Marketing Director for six years, Theresa has mastered her advertising and public relations skills, focusing on the Golf Club’s world-class amenities, and flourishing real estate market. Fifteen ADDY (define?) awards reflect Theresa’s successful branding campaigns, web development, television programming, direct mail pieces and cohesive property design enhancements. BIGHORN is consistently lauded by publications like Architectural Digest, Golf Week, Golf Digest, Luxury SpaFinder, Space, California Homes, The Robb Report, Stratos, Palm Springs Life, The Desert Sun, and countless others.
Twenty years in the realm of graphic design and special events have molded Theresa into a crystal clear communicator, an avid listener/learner, and a creative force behind some of the most exciting and effective campaigns in the region. Meanwhile, she has acquired an unrivaled network of contacts and colleagues nationwide.
Theresa serves as Consultant to Maggio Marketing & Media, and she remains active in the Palm Springs Desert Resort area, sitting on the Board of Directors for Xavier College Preparatory School and on the marketing committee for the city of Palm Desert.
THE WORK
Graphic Design & Marketing Management –
Branding your company’s identity is crucial to sustainable success. If you want to forge an irreplaceable presence in the marketplace – local, regional, global - then your image and logo have to command attention and communicate a singular message. Our Graphic Design and Marketing Management team collaborates with clients to translate their unique products and services into powerful, artfully crafted material. We create new, or enhance existing, designs that form the solid foundation for dynamic advertising and publicity campaigns across all media (specify? Print, radio, direct-mail, website, etc.?).
Media Planning –
While your message may be simple and direct, delivering that message via multi-media campaign can be a complex undertaking. The process includes: researching demographics; targeting specific outlets; maintaining contact with editors, publishers, program managers and consumers; and tracking progress. Implementing such a campaign requires an investment of both time and money – precious commodities that should never be squandered. Proper media planning is almost an art form, one which the Maggio Marketing & Media team has perfected.
Public Relations –
According to the Public Relations Society of America, “Public Relations helps an organization and its public adapt mutually to each other.” In other words, the Public Relations specialist helps to facilitate communication between a company or individual and the relevant world beyond. The task sounds simple, but like all messages, the PR message has to be clearly heard to be understood.
Exclusive advertorials and large ad-buying purchases often favor national press stories or particularly high-end clients. With a depth of experience, and a genuine zeal for communication, the Maggio Marketing & Media PR team has built a tremendous network of contacts on local, regional and national levels, and in all forms of media. Our purpose is to facilitate on-going relationships between our clients and these invaluable individuals and organizations.
Web Development –
The average consumer in America spends 30% of his or her time online. Consequently, web advertising has increased over 30% among Fortune 500 companies in the last year, bringing web-ad spending to nearly $17 billion in 2007. “Online advertising is being viewed as a preferred ad channel because it is accountable…consumers believe that internet advertising methods have the highest perceived return on investment,” reports TNS Media Intelligence.
Our personal buying habits reflect these trends and so does local precedent. In 2001, for example, the BIGHORN Golf Club website received 200,000 hits. Six years later the website earns over 3 million visits annually and the company’s sales have skyrocketed. Web traffic can create and measure the success of your business, and Maggio Marketing & Media recommends web-development as an integral aspect of almost any ad campaign.
Elevate and Manage Your Business –
Synergy percolates among clients and marketing professionals, between business and community, and within a network of marketing strategies. At Maggio Marketing & Media, we believe in the power of synergy to elevate and manage your message, as you reach out to a world of new and existing clients.
For an initial consultation contact Sam Maggio today, at: (760) 772-2063